The final touch was using a small Rotolight with a hint of CTB, directly under the Tequila bottle, which really made it pop and stand out from the warmer pallet we used throughout the piece.ĭescribe your experience using Cinemagraph Pro as a new post production tool for living photos? We also back lit the Tequila Tromba bottle and the stream of liquid pouring into the glass. With a couple of 100W and 150W ARRI’s, we back lit the bartender and moulded certain backlights around our other subjects. Both the Key light and the Fill light were covered in CTO 1/8. Next, with a 1.2K HMI, we filled the subjects faces from the right side three quarter – looking at the picture, to the right of frame. This light provided the key that we would work off of. We bounced it off of an elevated 12×12 white reflector from a three quarter frontal angle (looking at the picture, left of frame). Step one was to black out the room.We kept a rather simple three point lighting system.
#Flixel cinemagraph pro for mac full
The location we shot at was full of skylights and flooded the room with natural light. For lighting, we tried to keep a pretty basic lighting plan. For this, we used the 4K Black Magic cinema camera. We wanted to capture the highest quality video footage. Tell us how you captured these living photographs ? We see their viability across a wide range of categories from travel, fashion to automotive etc. We love that a Cinemagraph image can highlight “a motion enhanced focal point” in an otherwise still image, accentuating its importance. A new way for us to tell our stories visually. Cinemagraph pictures have elevated photography allowing for a more engaging and compelling output. The advertising industry is an ever changing business – one that is continuously trying to keep up with the newest trends. How do you see Cinemagraph images contributing or changing digital advertising as a new storytelling medium? Having completed a recent Cinemagraph campaign using Cinemagraph Pro for Tequilla Tromba, we were eager to take a look behind the scenes and learn what it took to craft this compelling hybrid campaign. This month we had the pleasure of sitting down with the creative minds behind Toronto’s HangLoose Media, a new production studio facility /event space located in the heart of Toronto’s Studio City.
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